Thursday, January 20, 2005

BMW Launch new mobile campaign

BMW is launching a mobile-centered campaign to promote the launch of its new 3 series. The campaign begins with a mobile phone number that will be distributed from the automaker website, at autoshows and at other promotional events. The number, 703-286-BMW3, returns a text message to the caller's phone providing a link to a mobile-enabled website containing information about the new vehicle and a gallery of past models. The campaign also provides a notification service which will send an additional text message when the car nears availability.

The campaign, created by Boomerang Mobile Media, was crafted to open dialog with people when they are in an automotive mindset. Boomerang Mobile Media Chairman Lou Schultz explained saying, "It's tapping a consumer when they're in a frame of mind where they want to know more. If you're watching traditional advertising, and you see an ad and it calls for interaction, you might go to the Web, and you might not. But here's a way to create something different that the consumer can tie into."

Unfortunately, the campaign and the URL aren't friendly to non web-enabled phones. Granted, most phones are web enabled but our LG VX4400 isn't though we are definitely in the target audience for the 3 series.

Friday, January 14, 2005

The 12 most significant concepts at the Detroit motor show:

Jeep Hurricane
What's Chrysler's hottest property? The Hemi V-8. What's better than a Hemi? Two Hemis, of course. That's exactly what the Jeep Hurricane--a highly conceptual, dune-buggy-like off-roader--packs: one forward-facing Hemi up front and a second, rearward-facing Hemi in back. Each makes 335 hp and 370 lb-ft of torque, and the Hurricane can blast from 0 to 60 mph in less than 5 seconds. The Hurricane also defies credulity with its 4-wheel steering system that enables it to spin on its own axis and move sideways. 37-inch tires and 20 inches of articulation add credence to the Hurricane's boast of ultimate off-road vehicle. The chassis and body are both carbon fiber, and they're attached to an aluminum central spine. The point of all this exotic hardware is to create a flag-waving extreme machine that lets Jeep thump its chest and bask in glory.
Jaguar Advanced Lightweight Coupe
The Advanced Lightweight Coupe shows that design director Ian Callum has a clear vision of where he wants to take Jaguar. Yes, it's officially a concept, but this car will hit the road nearly intact as the next-generation 2007 XK8 and XKR coupe and convertible. As its name implies, the concept, like the XJ8 sedan, has a bonded and riveted aluminum skeleton supporting aluminum body panels, which should drop curb weight by several hundred pounds compared with the current car. This plus higher-horsepower versions of the current cars' normally aspirated and supercharged V-8s should put performance near Porsche 911 territory. The 2+2 cabin beautifully balances modernity and sumptuousness, with nary a trace of show-car frippery.
Lexus LF-A
A sports-car concept possibly foreshadowing a supercar from Toyota's premium brand, the LF-A aims to, Lexus says, "explore the outer limits of sports car performance." It would theoretically be developed in tandem with the company's Formula 1 racing efforts to take advantage of competition-grade power- and drivetrains. With an engine capable of pumping out more than 500 horsepower, Lexus estimates a top speed of more than 200 mph. The supercoupe also provides clear hints at future Lexus design. With a Z06-ish rake, it is more visually interesting than any previous Lexus. Exterior features include turbine-inspired wheels, Shrek-ear side mirrors high on the A-pillars, and cool scoops/inlets on the C-pillar. The LF-A's overall length measures 173.2 inches, which is two inches shorter than a Porsche 911 Turbo, but its 101.6-inch wheelbase is nine inches longer. The Lexus is 73.2 inches wide and 48 inches tall.
The 12 Most Significant Concepts of the Detroit Auto Show
Mercedes-Benz Vision R
Shown here in nearly production ready form, the Vision R presages the R-class coming to the U.S. It's Mercedes-Benz's version of the Chrysler Pacifica theme and it will be the larger of two sport touring models; the smaller one will be the B-class. Expect the production car's interior to look a lot like this, and features like versatile 6-passenger seating and all-wheel drive will carry over. M-B's excellent new 3.5-liter V-6 likely will be the initial engine offered in the R-class when it makes its way stateside. The R-class is similar in price and size to the ML-class, but it looks different, and it marks the continuation of Mercedes Benz's strategy of flooding the market with similar models styled differently to capture more sales. The CLS-class is essentially an E-class with a different body, and similarly the R-class and the upcoming G-class replacement are really M-classes in drag.
GM Sequel
The GM Sequel is the third in a line of GM fuel cell concept vehicles, following the Autonomy and Hy-wire. The Sequel has a completely functional powertrain, and is held back from the market only for monetary reasons. With advances in fuel cells, by-wire technology, and wheel hub motors, GM has doubled the range and halved 0-60 times for its concept vehicles. The Sequel is able to travel an impressive 300 miles on its Hydrogen supply while accelerating from 0-60 in under ten seconds, bettering present green machines such as the VW Jetta TDI and Toyota Prius Hybrid. GM hopes to have fuel cell vehicles on the market by 2010-a lofty goal for a company with no full hybrid vehicle presently on the market (the Silverado/Sierra hybrid trucks are merely "mild" hybrids). We can only hope that the General's hybrid silence is due to strong efforts to expedite a fuel cell reality.
Toyota FT-SX
Aimed at "young families looking for a stylish and refined vehicle," the alphabet-intensive, Highlander-based FT-SX crossover concept could see production in three years. The concept boasts V-6 power, all-wheel drive, 21-inch wheels, and a large glass roof. Toyota claims that the front-end layout of the FT-SX is "an all-new expression" and that the look, which it calls "T-Face," will become the new design language for the company. This includes the three-slat grille, which is showing up everywhere these days (hello, Ford Fusion). The FT-SX sports a trick rear hatch which allows two panels in the glass roof to slide toward the center of the vehicle, creating both a larger opening and a rear sunroof. The exciting-for-Toyota interior is trimmed in wood, leather, and metal over its sweeping forms. If built, it would serve as a larger and more stylish descendent of the departed (and dearly missed) Camry wagon.
The 12 Most Significant Concepts of the Detroit Auto Show
Infiniti Kuraza
Infiniti hopes to use the Kuraza in the same manner as the Triant, a past concept: as a look into the future. Just as the Triant presaged the production FX, the Kuraza is a nod toward future Infiniti SUV interiors. This includes a philosophy that offers all six occupants equal space and amenities and a combination of "traditional Japanese design cues, extensive use of natural materials, and modern technology" in one environment. A look at the passenger compartment reveals some interesting tidbits: a center console/tunnel running the entire length of the vehicle, an abbreviated, semi-circle steering wheel, and enough wood to deforest a small national park. Six doors--the rearmost two open suicide-style--finally bring easy third-row access to reality.
Saturn Aura
The current Saturn product line is not made up of the clever vehicles that once defined the hip young brand. They are instead dull, awkward blobs of plastic. But Saturn is now ready to win back a customer base with Opel-like cars such as the Sky sports car and this beautiful sedan called the Aura. Jill Lajdziak calls this a "sneak peek at a new generation of emotionally compelling Saturn vehicles," and we hope that claim lives to be true. This stylish sedan, which shows the future of the Saturn L-Series, rides on 19-inch wheels, features a panoramic roof, and uses Cadillac's excellent 250-horsepower 3.6-liter V-6 with variable valve timing, as well as a six-speed automatic transmission. What this car shows is that Saturn and General Motors are finally making an effort to gain global recognition as GM's loyal customers are disappearing faster than Yankees fans after a failed season.
Mercedes-Benz Vision B
The "Vision B" concept, first unveiled last Fall in Paris, shows the styling of the production B-class range that we'll see later in 2005. Designed as a competitor to the BMW X3, the B-class is the smaller of two Mercedes-Benz sport tourers destined for production. Given the X3's tepid reception in the U.S., we're surprised that Mercedes is planning to bring this premium-cute-ute to our shores. The B-class will be the cheapest Mercedes-Benz in the U.S., and it will move the brand ever further downmarket than the M-class did when it was introduced. With quality and satisfaction scores in the toilet, it will be a stretch for Mercedes to market a small people mover like this at a premium price.
The 12 Most Significant Concepts of the Detroit Auto Show
Mazda MX-Crossport
The Mazda 6 platform has not only spawned various new sedans for Mazda's parent company, Ford, such as the upcoming Ford Fusion and Lincoln Zephyr, it's also the basis for this Mazda crossover concept. The MX-Crossport's bulging, muscular exterior lines even were penned by the 6's chief designer, Iwao Koizumi, who describes the new concept as having "the speedy and athletic image of a sports car, plus the toughness of an SUV." The big, five-spoke wheels are, as in most show cars, a prominent feature of the MX-Crossport's profile. Mazda suggests that, if the MX-Crossport is well-received on the show circuit, it is likely for production. However, a production version would be at least two years away, which means 2007, likely as a 2008 model. The MX-Crossport sure looks good, but, with only two rows of seats, it is basically the same concept as the existing Tribute, and does nothing to put Mazda into a new segment.
Jeep Gladiator
In essence, the Jeep Gladiator Concept marries a Wrangler front end, a very small extended cab, and a seven-foot cargo box. The ultra-long, 138-inch wheelbase makes room for the jaunty, side-mounted spare. The cab has a rear-hinged access door on the passenger side, but on the driver's side access to the rear seat is via a small "dog door" roughly two feet square. That's appropriate because the rear bench is better suited to canines than to people. The Gladiator also offers a twist on the Midgate theme: the cab rear window powers down, the rear seat squab tucks down to the floor, and the rear bulkhead then slides forward, like a drawer, to increase the cargo bed to a full eight feet in length. Whether or not that trick could be engineered for production, this good-looking pickup would be a great, and fitting, addition to the Jeep line.
Chrysler Firepower
This concept drapes a curvaceous new body over a Viper chassis. In place of the Viper's V-10, the Firepower slots in the new, 6.1-liter Hemi (from the 300C SRT8) under its grooved hood. The design is the work of Brian Nielander, who penned last year's ME Four-Twelve, and similarities can be seen in the front end and in the use of tiny, torpedo-shaped LEDs. From the side, the look recalls current Aston Martins. A glass roof lets light into the gorgeous, chrome-drenched interior, which provides cozy accommodations for two. Brembo brakes peek through nineteen-inch wheels at the front and twenties at the rear. The anemic sales of Chrysler's Crossfire would seem to doom production prospects for another high-performance, two-seat coupe, but the company's need to fill its underutilized Conner Avenue Viper assembly plant might give the Firepower a chance. If so, the car will likely get a new moniker, as the Firepower name belongs to Exide batteries.

Monday, January 10, 2005

Renault are the second largest online spenders in France, according to this new report using TNS data. €7.15m, which is 4.9% of total budget.

Les plus gros annonceurs français, tous médias confondus, goûtent peu à peu au Web. C'est le constat que l'on peut faire en observant la répartition des investissements des vingt plus gros annonceurs français au premier semestre 2004. Selon TNS Media Intelligence, France Télécom apparaît comme l'annonceur français qui dédie au Net la plus forte part de son budget de communication. L'opérateur historique a en effet dépensé, sur cette période, près de neuf millions d'euros pour annoncer en ligne, soit 10,3 % de son budget communication global. Derrière lui, Renault a placé 4,9 % de ses investissements publicitaires sur le Web entre janvier et juin dernier. Deuxième du classement, le constructeur automobile est le premier annonceur plurimédia non teinté "techno" à investir autant en ligne. Il devance d'autres constructeurs comme Peugeot ou Volkswagen. Décidément, le secteur automobile se révèle très friand d'Internet.

En troisième position, figure SFR qui a dédié 4,3 % de ses investissements publicitaires (7,15 millions d'euros) au Web au cours du premier semestre. Et l'opérateur mobile n'a pas freiné la cadence sur la deuxième partie de l'année. Ses dépenses en ligne ont en effet atteint 3,4 millions d'euros sur le seul mois de novembre, selon TNS Media Intelligence, contre 2,7 millions entre janvier et juin derniers. Objectif : promouvoir le lancement de la 3G. Pour cette occasion, SFR a investi sur le Net près de 14,6 % de son budget communication plurimédia.

Mais encore peu d'annonceurs, parmi les plus gros, suivent l'exemple de l'opérateur mobile. Danone, par exemple, a consacré à Internet, au premier semestre 2004, seulement 0,5 % de ses investissements publicitaires qui atteignaient alors 171 millions d'euros. E.Leclerc (1,2 %) et Procter & Gamble (0,6 %) sont encore frileux dans leur communication en ligne, pourtant très acifs sur les autres médias. Du moins jusqu'à octobre dernier, où les dépenses publicitaires du secteur de la grande distribution ont entamé une forte baisse suite aux accords Sarkozy. Un manque à gagner qui semble n'avoir touché que de manière très marginale Internet.

L'observation globale des vingt premiers annonceurs français indique que ces derniers apportent encore une maigre contribution au marché de l'e-pub et qu'il reste donc encore un grand delta de progression pour le marché de la publicité en ligne. En moyenne, la part d'Internet dans leur budget publicitaire est de 2,2 %, contre 3,4 % pour l'ensemble des annonceurs. Encore faible, cet indicateur est cependant en progression.

Sur l'ensemble de l'année 2003, les dix premiers annonceurs plurimédia ont dédié en moyenne 1,92 % de leur budget à Internet (voir le détail). Sur le premier semestre, ce chiffre, à périmètre constant, passe à 2 %. On notera cependant que certaines marques ont réduit leur investissement en ligne entre 2003 et les six premiers mois de l'année 2004. Ainsi, Citroën et Univerversal Music, qui avaient placé en 2003 respectivement 3,2 % et 1 % de leurs investissements sur le Net, ont limité le poids du Web à 1,7 % et 0,1 % au premier semestre de cette année

A l'inverse, certaines sociétés, acteurs majeurs de l'Internet et systématiquement pure player, ont choisi d'investir la quasi totalité de leur budget de communication sur Internet. eBay, Marcopoly ou Kelkoo font partie de ceux-ci. Le site d'enchères en ligne a investi au premier semestre 2004 11,5 million d'euros dans sa communication, dont 99,8 % étaient des investissements publicitaires en ligne. Marcopoly, 1,8 million d'euros de budget de communication selon TNS Media Intelligence, l'a dédié à 99,5 % au Web. Enfin, Kelkoo consacre 98,9 % de ses investissements publicitaires au Web (un peu moins d'un million d'euros au premier semestre).

Via Adverblog

Tiny budgets invested online in France
French brands aren't yet seriously investing in online advertising. According to a research by TNS Media Intelligence the top 20 online advertisers have spent only an average 2.2 percent of their advertising budget on the Internet. Le Journal du Net reports France Telecom has devoted ten percent of its budget to online ads, followed by Renault (4,9%), SFR (4,3%), Peugeot (3,6%) and Volkswagen (3,5%).